Laura Broadwater Mayer

comic of two smiling older people holding cocktail glasses at a party.

Accessibility Beyond the Web: Why Every Brand Asset Matters

By / September 23, 2023

As a digital technical solutions company, the term “accessibility” (A11Y) usually conjures images of websites and app interfaces designed for those with disabilities. However, a recent event served as a poignant reminder that accessibility (A11Y)  extends far beyond the digital realm, and should be considered for all brand assets from the largest to the (seemingly) …

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fictional digital people traveling different colored digital routes.

Implementing User Journeys in Your Digital Marketing Strategy: Creating Seamless Cross-Platform Experiences

By / September 23, 2023

User journeys are the guiding thread that weaves together exceptional digital brand experiences. As users interact with your brand across various touchpoints, implementing user journeys into your digital marketing strategy becomes instrumental in delivering seamless and personalized experiences. In this article, we will explore how to effectively implement user journeys, provide examples of users moving …

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A pieced stain glass depicting a man in a boat on a journey.

The Art of Crafting User Journeys: A Step-by-Step Guide

By / September 22, 2023

User journeys are the roadmap to exceptional digital brand experiences. They illuminate the path users take when interacting with a brand, guiding them from the first touchpoint to final conversion. To create impactful user journeys, teams must embark on a journey of their own – one of research, understanding, and creativity. In this article, we …

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A drawing of people walking along a path.

Understanding User Journeys: The Path to Seamless Digital Brand Experiences

By / September 22, 2023

Understanding User Journeys: The Path to Seamless Digital Brand Experiences User journeys are an integral part of crafting exceptional digital brand experiences and help drive marketing strategy. They map out the step-by-step path that a user takes when interacting with a brand across various touchpoints. From the first encounter to the final conversion, user journeys …

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Crafting a Compelling Digital Brand: Strategies for Communicating Voice and Feel

By / July 10, 2023

There is no denying that in the digital landscape, where competition is fierce and attention spans are short, effectively conveying the voice and feel of your brand is essential to stand out and connect with your target audience. However, crafting a compelling digital brand goes beyond just visual elements; it involves aligning textual content, visual …

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From Personas to User Journeys: Creating Seamless Digital Brand Experiences

By / July 10, 2023

Creating meaningful brand experiences is paramount for organizations seeking to stand out and connect with their target audience in digital platforms. To achieve this, it is essential to understand the role of user personas and user journeys in digital brand development. By gaining deep insights into the motivations and behaviors of your target users, you …

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a professional woman eluding confidence as she drives a workflow solution to successful implementation

The Role of a Digital Technical Project Manager in Workflow Solution Development

By / July 10, 2023

Organizations have always striven to streamline operations and improve efficiency and this is especially true in our evolving digital technical environments. Workflow solutions play a critical role in achieving these goals by automating processes, enhancing collaboration, and optimizing resource utilization. However, developing and implementing effective workflow solutions requires meticulous planning, coordination, and digital technical expertise. …

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Technical Project Managers Ensure Success

Technical Project Managers: Ensuring Successful Website Development

By / June 7, 2023

Technical project managers play a crucial role in the successful implementation of website development. With PMP certification, expertise in agile methodologies, and focus on cost savings, we bring a wealth of skills and experience to ensure projects are completed on time, within budget, and to the desired level of quality. Coordinating Teams and Implementing Best …

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A project manager with the web dev project in hand.

A Quick Guide to Effective Website Development Project Management

By / May 19, 2023

Introduction  In the fast-paced digital world, successful website development projects require efficient technical and digital project management. From gathering client requirements to producing a high-quality website that delivers on UX in both the front and backends, the role of a project manager is crucial. In this article, we will explore the strategies and best practices …

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confident project manager in the midst of technical & digital chaos

The Role of a Technical Project Manager

By / September 24, 2023

Discover the importance of having a technical project manager for your website or workflow solution. Learn how their expertise in project management, communication, resource allocation, and technical knowledge can ensure successful outcomes. Gain insights into the responsibilities they undertake and the benefits they bring to your projects.

Work With TPS
Work With TPS